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Exclusive: What The Centrum is doing to appeal to entrepreneurs, tech companies
February 2, 2016 Community News

Exclusive: What The Centrum is doing to appeal to entrepreneurs, tech companies

Amid The Centrum’s $20 million renovation in Oak Lawn, Quadrant Investment Properties is laying out amenities and options that appeal to technology companies and entrepreneurs.

“We’re trying to create a community of creative, entrepreneurial-minded people,” Quadrant founder Chad Cook said. “It’s not just about technology; it’s about the creative community.”

The Centrum, which occupies 392,473 square-feet of space at 3102 Oak Lawn Ave., already has signed companies such as Dallas-based rewardStyle, which will occupy 32,000 square feet, and New York-based Oscar Health, which operates its Texas headquarters out of one of the building’s spec offices, in some of its new spaces.

Once the renovation is complete, The Centrum building will showcase features including an interactive tech wall in the lobby, which could broadcast everything from Twitter feeds to welcome messages. The clock tower will also be lit by digital signage that will run on three or four of its sides.

Dallas startup Glass-Media, for which Cook serves as a board member, also has some play in the building. The company’s digital signage currently projects a digital tour of the building on of the glass windows.

The Centrum’s suspended lounge, which will include conference space, will have furniture with USB ports. It will feature Internet speeds of 100 megabits per second and is expected to allow tenants to walk from the lounge into the courtyard and through the lobby without losing connection.


It also could have a co-working space, Cook said, adding that he’s planning to open one in the building by year-end. The co-working space could be operated through an already established co-working space or as a joint venture. Cook said the space could occupy anywhere between 20,000 to 40,000 square feet.

The roof deck tenant lounge will feature mural art, a kitchen area for catering, a grassy space for outdoor collaboration and a conference room that can seat between 20-40 people.


Most of the renovations have been planned with the creative community in mind – giving tenants areas of open space to connect and break out rooms and conference space for private meetings.